Thursday, June 18, 2009

Electrolux Virtual Lemonade Stand Campaign

With summer, one of the things I think of is Lemonade stands. I have fond memories of holding them, and my kids do as well. It is something they look forward to each summer.

Electrolux and Kelly Ripa must feel the same way because they are kicking off their Virtual Lemonade Stand campaign to drive awareness and raise funds for the Ovarian Cancer Research Fund. Starting this month, you can visit electroluxappliances.com to design and open your own virtual lemonade stand and even pick the flavors of lemonade you want to feature at your stand, like Sparkling Ginger or Rosemary Watermelon. It is super easy to make, it took me only a couple minutes!

For every stand opened, Electrolux will donate $1 to the Ovarian Cancer Research Fund (OCRF). In addition, you can help the cause even more by buying and sending virtual glasses of lemonade to your friends and family, with 100% of the proceeds benefiting OCRF. This is a great way to celebrate the beginning of summer, let friends know you’re thinking of them, and support a great cause.

Even better, just for opening your stand, and then again every day that you log in and visit your stand, you will be entered to win a new French Door Refrigerator from Electrolux – perfect for storing your own pitchers of lemonade. When others donate to your stand, they will also have a chance to win.

The new French Door Refrigerator by Electrolux has some cool new features that make it a great refrigerator for entertaining. There is the Perfect Temp Drawer™, which provides storage for any number of items that you want to keep at the ideal temperature. It’s also a large enough refrigerator to store everything from party platters to juice boxes. The French Door Refrigerator also offers double the ice so there is always enough ice on hand to fill your pitchers of lemonade.

In addition, Mom Central will be giving away one French Door Refrigerator to a member of our community!* To enter, simply go to momcentral.com and (1) tell us about the lemonade stand you designed on the Electrolux site and which flavors you are ‘selling’ and (2) share your own “summer entertaining” tips/ideas. Mom Central will pick one lucky winner in a random drawing from all entries received! How cool is that?

* All taxes, including but not limited to federal, state and local taxes, and any other costs and expenses associated with prize acceptance are the sole responsibility of the winner, including any costs of installation.

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