Monday, August 16, 2010

CBS The Early Show launches Eye on Parenting Aug 18th


CBS NEWS' "THE EARLY SHOW" LAUNCHES NEW MULTIPLATFORM SERIES, "EYE ON PARENTING," ON-AIR AND ONLINE WEDNESDAY, AUGUST 18

Regular Series to Serve as a Place Where Parents Can Gather and Share Information as Well as a Resource that Focuses on a Wide Array of Parenting Topics, Offering Expert Advice From Infancy through Adolescence and Beyond

Bi-Weekly Parenting Segments to be Broadcast on "The Early Show"

Weekly Webcast with CBS and CNET Personalities to Debut on CBSNews.com at  http://cbsnews.com/eyeonparenting

"The Early Show" Anchors and Contributors Will Blog about Parenting on the Site Along With Other Members of the CBS News Family

            NEW YORK - August 16, 2010 - CBS News' THE EARLY SHOW and CBSNews.com will launch a new multiplatform parenting series, EYE ON PARENTING, on Wednesday, August 18 (7:00-9:00 AM, ET/PT) on the CBS Television Network.  A weekly webcast will debut the same day on http://cbsnews.com/eyeonparenting.  Sponsored by MICROSOFT, the on-air and online series will cover all aspects of parenting, serving as an invaluable resource that offers advice and information from infancy through toddlerhood to the adolescent years and beyond.  The website will also serve as a place where parents can gather and share information.

            Following its launch, the on-air parenting segments will be broadcast biweekly on THE EARLY SHOW.  Starting August 18, the weekly EYE ON PARENTING webcast will be available every Wednesday immediately following THE EARLY SHOW at 9:00 AM, ET.  Episodes will feature CBS News personalities as well as CNET personalities/moms Molly Wood and Natali Del Conte.  The online audience can submit questions for the panel prior to the webcast at http://cbsnews.com/eyeonparenting or by email to eyeonparenting@cbs.com.

     "CBSNews.com continues to create original Web programming that complements CBS News broadcasts, and extends the conversation to an online audience," said Mark Larkin, Vice President of CBSNews.com.  "This new Web show dives deeper into the topics that will help parents raise their kids in this day and age."

     "At Microsoft we are really excited to enable opportunities for parents to share ideas and advice with each other," said Scott Russell, CMG Senior Marcom Architect, Microsoft. "Microsoft Office 2010 can enable parents to be more productive throughout every aspect of their lives, so CBS's 'Eye on Parenting' is a great fit with our brand and product."

     In addition to the weekly webcast, viewers and the online audience can get more information on parenting by visiting the EYE ON PARENTING section at CBSNews.com.  It will feature blog entries from THE EARLY SHOW anchors, contributors and other members of the CBS News family; and an online forum where viewers can share their real-life experiences, stories, and advice.  EYE ON PARENTING will also be fed to the CBS Audience Network and CBS Radio News affiliates for insertion into their own programming or for podcasting.
   
Regular series contributors will include THE EARLY SHOW anchors/moms Maggie Rodriguez, Erica Hill and anchor/dad Harry Smith as well as correspondents/moms Dr. Jen Hartstein, Dr. Debbye Turner Bell, Dr. Jennifer Ashton, Susan Koeppen and others.  

     As part of the EYE ON PARENTING series, anchors and experts will discuss the unique challenges facing parents today.  The first segment will focus on when to be a parent and when to be a friend to your child.
   
 Future on-air and online EYE ON PARENTING topics will include:

Violence in schools-how do you know if your child is being bullied, what to do about student bullying and talking to your child about violence;
Kids and technology-keeping your kids safe online, kids and online gaming, Facebook and your family, and using social networks to connect with relatives;
Back to school-shopping for the hottest clothes and accessories on a budget, the first day of school and all the qualms that come with it, making healthy and good lunches for your kids and preparing for the day you watch your child go to college;
Halloween-what are the hot costumes this year, how to make your own costumes, and keeping your kids safe during the trick-or-treat season's parties and parades.

     THE EARLY SHOW is broadcast weekdays (7:00-9:00AM, ET/PT) on the CBS Television Network; David Friedman is the executive producer.    

For more information on EYE ON PARENTING, go to http://cbsnews.com/eyeonparenting.


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