Monday, October 15, 2018

How to get started with email marketing: 13 ideas to implement right now

Have you thought anything about email marketing as a strategy for your blog or home business? Email marketing is a form of direct marketing that uses electronic resources. When blogging, you need your audience to keep coming back to your site. Obviously good content is important, but your audience also needs to know about that great content. Sending out a weekly/bi-weekly/monthly newsletter will keep your audience in the know of what is going on your site. If you are using it for a home business, you can let your customers know about new products, sales, products retiring, etc. So how to begin, here are some tips from the website Emma written by Kaitlin Wernet.

Start with strategy

First things first: This isn’t a throw-a-noodle-on-the-wall-and-hope-it-sticks situation. While you’re not going to have everything figured out when you send your first email, the one essential you need to start with is a strategy. 
Whether this word is intimidating to you or you’re excited by the challenge, your initial plan can be as simple or detailed as you like, as long as it intentionally answers these questions: 
  • Why am I sending emails?
  • Who am I sending them to?
  • What is the value my emails will communicate? 
  • What are my email marketing goals? 

The most important part

There are many key elements to a successful email campaign vying for the role of most important, but when we stack up all of the advice and tools we’ve used over the years, there’s a clear winner every time: Relationships. Email marketing is about building, securing, and maintaining relationships
It seems simple enough, but there’s something about two screens—the one you use to type and the one your customer uses to read—that can really bury this idea beneath all the others. 
However, if you keep relationship-building at the core of your email marketing strategy, we’ll bet it will turn out to be the true difference maker. But don’t just think about this at the beginning of your strategy and then toss it aside. Incorporate relationships into every step of the process.
We’ll show you how:

1. Map a customer’s journey before they begin it. 

It’s kind of like being in charge of a 5K race—you wouldn’t just set a herd of runners free to roam the city on race day without a clear plan for where they're going. You’d map the course yourself, make sure it’s clean and clear, mark it with signs to follow, and plan water stops along the way. 
Similarly, you need to be more-than-familiar with the path you’re asking others to take, one that begins with an introduction to your brand, leads to a conversion, and continues to promote retention and brand loyalty.
This builds the relationship because it builds trust and understanding between you and your reader. You understand the decisions they’re faced with, and they trust you because you guide them through those decisions with experience and knowledge before they even know to ask. 

2. Pinpoint your brand’s value.

Call it an elevator pitch, a five-second spiel, or whatever else you’d like, but being able to concisely communicate what sets your brand apart is the key to inbox success. By coming up with a short thesis of who your company is and the value it provides, you’ll be able to send strategic and intentional emails every time. 
This builds the relationship because you can respond to a customer’s needs with your brand as a solution. 

3. Connect the dots with copy.

Once you’ve mapped the customer journey and have pinpointed your brand’s value, you can then connect the two with appropriate and helpful messaging. 
Establishing your brand voice means crafting the tone and language that will best encourage a customer on the buyer’s journey and help them arrive at your hoped-for destination. 
Before you write the copy word-for-word, imagine the persona of your target market. Who is he/she? What are they doing when they read this email? What value could your brand add to the problems they’re facing? 
This builds the relationship because it reinforces the ideas a customer already has about your brand. 
For example, BoxFox does a great job of imagining specific scenarios a customer may want to send a gift to a friend and suggests their curated boxes as a solution:

4. Make opting-in fun.

One of the biggest mistakes email marketers can make is to assume customers will automatically opt-in to their subscriber list.
While this would be a marketing dream come true, you have to work a little harder to drive an opt-in, especially when a customer is probably already receiving hundreds—if not thousands—of emails that go unread per day. 
Get creative with your opt-in form, communicate what to expect on the email list, and provide an incentive for providing their email address. (Discount codes or special offers are our go-to here!)
When done correctly, this builds the relationship by reminding the customer that you want to stay in touch with them and continue to provide value in the future. We also consider this step the defining moment of your email marketing relationship—if they subscribe, you’re in it for the long haul. 
For example, Nisolo creates segments for women and men to cater to individual fashion tastes:

5. Collect the right data.

Don’t limit your opt-in form to name and email address. Think of the possibilities for content and relationship-building if you knew even more about what your reader likes or doesn’t like!
Collecting data on a subscriber form can look any way you’d like it to, from asking for a customer’s birthday to their favorite sports team. This is your opportunity to gather useful information and use it to customize your content later, so make sure you put it to work. 
This maintains the relationship by continuing to remain relevant in the eyes of your customer.

6. Set expectations.

The easiest way to lose a customer’s trust is to not meet their expectations.
Through email, this can get a little tricky, because you’re not always sure what they are hoping for. (What if they’re expecting a daily message but you only show up in their inbox once a week? What if they are hoping for recipes and you’re sending book reviews?)
The best way to meet and exceed your customers’ expectations is to be the one setting them. This maintains the relationship by making sure you and your customer are always on the same page. It also leaves room for you to surprise and delight them beyond their expectations.

7. Send a welcome email.

While we’re on the note of setting expectations, there’s no better time to do so than in a welcome email.
 In your message, introduce your new subscriber to your brand, let them know the type of content you’ll be sending them, and include something that will make them glad they subscribed, like exclusive content or a discount code. 
This maintains the relationship by including positive reinforcement to your customer’s decision to subscribe and letting them know you’re glad to have them around. See how Nisolo continues their efforts by welcoming new subscribers:

8. Use stories. 

The best way to go from robot-behind-screen to living, breathing person is through story. Share who you are, what you do, and why you do it. When readers know the reason and the person behind the emails they receive, they’ll feel both more interested and invested in what you have to say. 
This maintains the relationship by creating empathy and connection between you and your audience. 

9. Make it beautiful.

Good design turns an email into an experience, which is exactly what you’d choose for your readers.
The possibilities are endless, but have you considered spending a little more time on creating an interactive gif? Incorporating awe-inspiring photography? Turning your content into an easy-to-read infographic? Trust us: the investment will be well worth it. 
This maintains the relationship by signaling to your readers that you have good taste and care about what ends up in their mailbox.

10. Refer back to the customer journey.

This step is kind of like relationship maintenance—making sure you’re meeting your targets and your customers are having the type of experience you intended to create. 
Are the decisions they’re making different than they were before? Are they interacting with the content like you thought they would? Are you addressing their felt needs?
This maintains the relationship by checking in on it and seeing what you could improve, rather than assuming everything is perfect. 

11. Personalize content.

Personalized content is the real “wow” factor of email content. Remember how you collected information about your subscribers in step #5? Just when they’ve rushed through the form and forgotten about it, you get to surprise them by how well you know them, just like a good friend does. Include their name, interest, or purchase history to show them you care. 
This maintains the relationship by making your customer feel individually cared for. 

12. Make automation your best friend.

So you’re using segmentation, you’re creating personalized content, and you know exactly where your customers are at each part of the journey. Now, automation is a tool to make your life easier and scale your existing efforts. By using your segments to automate email departures, you’ll ensure your readers will be excited about its arrival. 
This maintains the relationship by continuing to meet your customers wherever they are. 

13. Look at the data.

What are your subscribers opening? What could they live without? Continuing to keep an eye on email analytics and metrics, and being open to retargeting subscribers who aren’t engaging, is the best way to continue to grow in your email marketing efforts. 
This maintains the relationship by showing your customers you’re dedicated to them long-term. 

Wrap up

As you can see, the best thing to do, no matter which tip you choose to apply first, is to think about your subscribers every step of the way. By keeping their best interest at the top of your mind and continuing to listen to them, you’ll be an email marketing success story in no time. Happy sending!

About the Author

Kaitlin Wernet
Kaitlin Wernet is a content specialist on Emma's marketing team. When she's not restraining herself from using too many exclamation points or grabbing one more La Croix from the office kitchen, she can be found working on her first book or planning her next big travel adventure.

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*Mom of 2 Dancers is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program which provides a means for us to earn a small commission by linking to Amazon.com and affiliated sites if you choose to purchase through our link. Thank you.

Wednesday, October 10, 2018

$100 Victoria's Secret Giveaway *ends 10/31

Christmas is coming and Victoria's Secret is always a favorite gift for the woman and teenagers in my family. I always spend the most money with them this time of year. Get a head start and enter to win $100 gift card! Contest ends 10/31


Victoria's Secret

GIVEAWAY DETAILS

Prize: $100 Victoria's Secret Gift Card

Hosted by: Home Jobs By Mom

Rules: Use the Giveaway Tools form to enter daily. Giveaway ends 10/31 and is open to the United States. Entrants must be 18 years old to enter. Winner will be notified via email.

Good Luck! Enter Below
Also we all “love it if you follow us” on Instagram!
ONE entrant will be selected by the entry form to win a $100 Victoria's Secret Gift Card. Open for entry US, 18 years and older from 10/01/18 thru 10/31/18. No purchase necessary. Void where prohibited. This giveaway is in no way endorsed, affiliated or associated with Facebook, Twitter or any other Social Media Networking Site. The winner will have 24 hours to respond to notification email to claim their prize or a new winner will be selected. Once a winner is drawn and confirmed, the name will be announced on the GiveawayTools form. Home Jobs By Mom will be responsible for sending the winner their prize.

Are you a blogger? CLICK HERE to get a FREE link added to the giveaway. Just post and report!

If you have any questions or are a brand/company and would like to work with Home Jobs By Mom please email krystle (at) homejobsbymom (dot) com or contact me. Also, to be informed of new giveaways and blogger opps sign up for our newsletter HERE.

Thank You So Much For Visiting Today!

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Sunday, October 7, 2018

Whose Boat Is This Boat?: Comments That Don't Help in the Aftermath of a Hurricane



Preorder Whose Boat Is This Boat?: Comments That Don't Help in the Aftermath of a Hurricane

100% of The Late Show’s proceeds will be donated to The Foundation for the Carolinas, The One SC Fund, The North Carolina Disaster Relief Fund, and World Central Kitchen.

Whose Boat Is This Boat? Comments That Don’t Help in the Aftermath of a Hurricane is a picture book made entirely of quotations from President Donald Trump in the wake of Hurricane Florence. It is the first children’s book that demonstrates what not to say after a natural disaster.

On September 19, 2018, Donald Trump paid a visit to New Bern, North Carolina, one of the towns ravaged by Hurricane Florence. It was there he showed deep concern for a boat that washed ashore. “At least you got a nice boat out of the deal,” said President Trump to hurricane victims. “Have a good time!” he told them. The only way his comments would be appropriate is in the context of a children’s book—and now you can experience them that way, thanks to the staff of The Late Show with Stephen Colbert.

Whose Boat Is This Boat? is an excellent teaching tool for readers of all ages who enjoy learning about empathy by process of elimination. Have a good time!



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Monday, October 1, 2018

Suiteness $1 Million Hotel Instant Win Game

Play the new Suiteness $1 Million Hotel Instant Win Game for your chance to win $50 to $5,000 in credits! I won $50 my first try!

You can play this daily for more chances to win.

Valid through October 16, 2018.



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* Referral link

Thursday, September 20, 2018

Redbox Halloween Survey

Redbox.com recently conducted a Halloween survey of more than 1,200 members of the Redbox Customer Panel. The survey was conducted Sept. 11 – Sept. 18, 2018. Since Halloween is my favorite holiday, thought this would be fun to share. What do you think, any of these your favorites?

Favorite Family Friendly Halloween Movie, Ranked Top 5
1.    Hocus Pocus Rent or Buy
3.    Beetlejuice     
           
Scariest Movie Ever Seen, Ranked Top 5
1.    The Exorcist   
3.    The Ring        
4.    The Shining    
5.    Saw

·Almost half a century after it’s release, and coinciding with the film’s 45th anniversary, “The Exorcist” is still the scariest movie responders have ever seen.
·“Hocus Pocus,” also celebrating a big milestone with its 25th anniversary this year, significantly outperforms all other family-friendly Halloween movies.
·Staying home and watching a scary movie (37%) edged out trick or treating (31%) as respondents favorite way to spend Halloween, while understandably parents with children at home prefer trick or treating (53%) over watching a scary movie (26%).
·When watching scary movies, most responders (41%) prefer to have their significant other with them.
·When given the option to choose popcorn or halloween candy as their favorite snack while watching a scary movie, popcorn was the clear winner for 72% of responders. 

I'm a huge baby. Love the Family friendly movies. Haven't seen any of the Scariest in the list, lol. I'm not against scary, I just don't like gory. Poltergeist has to be one of my favorite scary movies. The Sixth Sense still to this day scares the crap out of me. 

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Friday, August 31, 2018

Paperless Post - Customizable Online Stationary

With everything being digital now a days, what do you do about invitations and cards? It is so much easier to send these types of things digitally but you sometimes sacrifice design this way. In comes Paperless Post. They have partnered with several world-famous designers and lifestyle brands, including kate spade new york, Oscar de la Renta, Jonathan Adler, and Rifle Paper Co., and has delivered over 85 million cards to date.

When browsing there selection, I was surprised by the assortments offered. Since my daughter just started her first year at college, I decided to send her a good luck card.

Customizing the card is really quick and easy. After designing your card, you can even customize the liner in the envelope!

If sending invitations, you can export your guest list to make it quick and easy to send.

They offer solutions for everyone, including business professionals. They even offer flyers for free!

Check out Paperless Post for all your stationery needs.


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Monday, February 26, 2018

York Photo Deals

Free 5x7 Custom Softcover Photo Book – Save $12.99! Code: SOFTBOOK. Does Not Include Extra Pages. New Customers Only. S&H Not Included. Quantity Limit 1. One Use. Exp. 03-26-2018.

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Free 4X6 Photo Magnet And 40 Free Photo Prints! Use Code: FREEME. New Customers Only. S&H Not Included. Order Quantity Limited To 1. One Time Use Of Code. Cannot Combine Coupon Codes. Exp. 03-18-2018.

Standard Shipping:  $1.99, additional magnets ship at 99¢.

Standard Shipping on 40 (4X6) prints: $1.80

Free 4X6 Photo Magnet And 40 Free Photo Prints!

50 Free Calling Cards – Save $7.99! Use Code: FREECALL. Open To New Customers Only. S&H Not Included. Ordered Online. One Time Use. Cannot Combine Coupon Codes. Exp. 03-11–2018.

Standard Shipping on 50 Calling Cards: $3.49

Standard Shipping on 40 (4X6) prints: $1.80

50 Free Calling Cards – Save $7.99!

99¢ Custom Reusable Shopping Bag – Save $11! Use Code: REUSE. Open To All Customers. Limit 1. One Use.  S&H Not Included. Online Orders. Cannot Combine Coupon Codes. Exp. 03-11-2018.

Standard Shipping: $3.99

Standard Shipping on 40 (4X6) prints: $1.80

99¢ Custom 11 OZ Photo Mug – Save $11!


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Tuesday, February 6, 2018

ABC News Exclusive: YouTube star Logan Paul says "parents should be monitoring what their children are watching"

Whoever is working with Logan Paul is a genius to spin the backlash this way!

* Update * Funny how after this entire apology tour he goes to hurt an alive fish & taser dead rats. This guy needs off youtube!

"YouTube star Logan Paul sat down exclusively with "Good Morning America" anchor Michael Strahan for his first interview following the immense backlash related to a controversial video post where he showed the body of a suicide victim in Japan. 

Logan told Strahan, "I'm going to be honest...I think parents should be monitoring what their children are watching more. Every parent I meet whose kids are under 9 or an age of, like, 12, I go, 'Hey, you let your kids watch my stuff,' and they go, 'Yeah, what am I going to do?'"

"I believe it happened for a reason. and I think that reason is so I could take this experience, learn from it, spread the message the right way about suicide prevention."

"I am a good guy who made a bad decision...I will think twice in the future about what I post."

"It's been tough, cause ironically I'm being told to commit suicide myself," he revealed. "Millions of people literally telling me they hate me, to go die in a fire. Like, the most horrible, horrific things.""



ABC Breaking News | Latest News Videos
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Wednesday, January 3, 2018

Box of Style gift with purchase code


Box of Style is offering a free gift with purchase right now.  Box of Style is a luxury subscription box curated by designer and editor, Rachel Zoe and delivered four times a year
      • Each season, the box contains at least 5 full-sized products, never samples, that all go together or can be worn on their own!
      • $99.99 quarterly or $349.99 annually
      • Use code DLCO to get this $50 candle exclusively designed by D.L & Co. for The Zoe Report
      • You can also choose to use code BOS20 for $20 off an annual subscription.
Gift with purchase of Winter Box of Style


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How to get started with email marketing: 13 ideas to implement right now

Have you thought anything about email marketing as a strategy for your blog or home business ? Email marketing is a form of direct marketi...